Insights Director: Global Brand and Design Consultancy
Location: New York, NY
Our client is brand consultancy, based in London, New York City and San Francisco. The company’s purpose is to create transformative brands that push what’s possible for people, businesses and the world, exploring new ways of doing things and using creativity to make a difference.
They currently seek an Insights Director to join their team and play a key role as a Research & Insights Lead, focusing and helping build the practice area within the company’s Strategy department. The Insights Director will work with the Strategy Manager and leadership to refresh research and insights capabilities, sharpen go-to-market approach and offer, and manage key research programs, partners, and their outputs for clients.
Responsibilities:
- Assess current practices and recommend best practices to strengthen the company’s approach to research and insights across methods including primary and secondary, quantitative and qualitative
- Set the standard for research and insight gathering across client engagements
- Create a decision-making framework for in house and outsourced partnership work
- Compile and manage a preferred list of vendors and research partners
- Facilitate training to ensure team members across communities correctly understand and represent the company’s insights function
- Help clarify and model the offer for selling. Recommend what ought to be included as standard to our existing process versus scoped/sold separately considering implications on pricing and timing as well as what resources and investments would be required.
- Direct what ought to be templated vs. modular vs. fully bespoke
- Represent offering to existing and new clients—helping sell new and extension work
- Manage research proposal development and support Strategy, Engagement, Design, and New Business teams on pitches
- Build IP and author thought leadership that reinforces company’s position as a top strategic and creative partner for brands
- Build the practice internally—advocating for where resources (including headcount) are needed and how investment should be allocated
- In partnership with vendors and fellow strategists, manage the process of qualitative and quantitative market research studies from screener development to fieldling to synthesis, including (but not limited to) developing questionnaires, managing recruitment, analyzing and interpreting the data, creating reports and storytelling materials, and collaborating on recommendations
- Turn data into insights and communicate in a clear and compelling manner through reports and presentations
- Conduct analysis and modeling to support recommendations to be delivered up to board level
- Articulate thinking clearly and convey this to internal teams and clients via a compelling reports and narrative
- Support the design and delivery of effective and engaging client workshops
Requirements:
- 8-12 years of experience, ideally in an advertising or branding agency
- Experience in market research techniques with clear understanding of brand equity
- Experience in qual and quant insight methods
- Experience in client financial management and budgeting
- Familiarity with the language of culture/employee engagement, customer experience, innovation and/or insights and analytics
- Most likely have a rich experience of roles, deep sector experience, possibly a post-graduate qualification, e.g. MBA
- Have previously led a variety of research projects across sectors and methods
- Be a trusted and leading voice within the team, knowing how to get the best out of team members, how to get the various resources working well together, and how to create opportunities for all team members to stretch their skills
- Play an active role in the Strategy and wider teams by contributing enthusiastically with new tools/methodologies and helping internal initiatives to take off
Apply Now
Send your resume to jodi@trurecruitment.com.