Managing Associate Director, Digital Advertising: Boutique Digital Healthcare Agency
Locations: Fully Remote
Our client is a boutique digital advertising agency focused primarily on the healthcare and medtech sector headquartered in Seattle with additional remote employees across the US. They are known for their marketing savvy and technical expertise in developing and executing digital strategies that deliver exceptional business performance. The agency creates business value by working in close partnership with its clients to gain a deep understanding of their businesses and then use data science, deep expertise and technology to surface and deliver on the most valuable opportunities for clients.
They seek a Managing Associate Director, Digital Advertising to act as the operational heartbeat of the digital advertising team. The ideal candidate is both a digital advertising expert and a passionate people leader who thrives at the intersection of technical excellence and team development. The role requires a hands-on manager for the team’s strategists and analysts, providing the platform knowledge, mentorship, and operational leadership that enables them to do their best work and grow their careers.
This role is perfect for someone who gets genuine satisfaction from mastering the intricacies of digital advertising platforms AND developing talented people. The Managing Associate Director reports directly to the Director of Digital Advertising and will manage a team of approximately 6 direct reports.
Responsibilities:
Team Leadership & Development
- Manage and mentor strategists, analysts, and junior team members through regular 1:1s, coaching sessions, and bi-annual performance reviews
- Create individual development plans and actively work to advance each team member's capabilities and career
- Foster a culture of continuous learning, experimentation, and knowledge-sharing
- Deliver constructive feedback in kind, direct ways that help people grow
Operational Excellence
- Oversee daily team operations including workload distribution, capacity planning, and quality assurance on all deliverables
- Develop, document, and refine standard operating procedures and best practices that enable scalability
- Ensure adherence to Wheelhouse methodology, standards, and processes across all client work
- Identify operational bottlenecks and implement solutions that improve teamproductivity
Technical Expertise & Platform Knowledge
- Serve as the digital advertising subject matter expert across Google Ads, Meta, LinkedIn, programmatic, and emerging channels
- Stay current on platform updates, algorithm changes, new features, and industry best practices -- particularly those affecting healthcare advertising (privacy regulations, compliance requirements, targeting restrictions, tracking constraints, etc.)
- Provide hands-on technical guidance when team members encounter complex campaign challenges
- Share platform insights with the broader team through training sessions and knowledge-sharing forums
Onboarding & Talent Development
- Lead comprehensive onboarding for new team members and clients, ensuring smooth integration with Wheelhouse methodology
- Manage initial screening and interviewing for new hires, conducting first-round interviews and presenting qualified candidates to the Director
- Create onboarding materials and processes that set new team members up for success
Requirements:
- 8+ years managing digital advertising campaigns for diverse clients in the healthcare or MedTech industries
- 5+ years directly managing and developing teams with a proven track record of elevating capabilities
- Deep technical expertise across Google Ads, Meta Business Suite, LinkedIn Campaign Manager, and programmatic platforms
- Strong experience with campaign strategy, budget management, performance optimization, and reporting
- Experience working in digital agency environments managing multiple priorities and stakeholders
- Strong operational mindset with experience in process improvement and workflow optimization
- Excellent communication skills translating strategic vision into actionable tactics (and visa versa)
- Proficiency in analytics platforms (Google Analytics, Adobe Analytics) and advanced Excel/Google Sheets
- Experience conducting performance reviews and providing developmental feedback
- Google Ads, Meta Blueprint, and other platform certifications preferred
- Experience with Amazon Ads, TikTok, programmatic audio/podcast, or OTT/CTV preferred
- Background building or scaling teams in high-growth environments preferred
Apply Now
Send your resume to jodi@trurecruitment.com.