Social Strategist: Boutique Innovative Digital + Social Agency
Location: Fully Remote, with staff living central to NYC and surrounding areas
Our client is an award-winning digital-first agency who builds forward thinking and compelling brands across the digital ecosystem for brands in the fashion, luxury, beauty and beverage industries. They are a collective group of passionate and driven strategists, creatives, and marketers, who think big and help clients tackle new frontiers with modern, data-driven creative solutions. The agency is fully remote with its staff centrally located around the NYC area.
They seek a Social Strategist, reporting to the Head of Strategy, who plays a pivotal role helping uncover meaningful insights for their data-driven creative & strategy, optimizing campaign performance and driving their clients’ success across various digital and social platforms.
The ideal candidate is a sharp social strategist who has 3 to 5 years of experience collecting, processing, analyzing and reporting on large data sets from various social media platform analytics into visualization platforms. And, who subsequently has a passion and ability to tell a story with data and knows how to craft and present a strong data-informed social strategy for global brands.
Responsibilities:
Data Analysis & Reporting:
- Collect, process, and analyze large data sets from various digital and social media platforms (e.g., Sprinklr, Google Analytics, Facebook Ads Manager, TikTok Analytics, etc.).
- Develop and maintain dashboards and regular reports that track key performance indicators (KPIs) across digital and social media campaigns and brand handles.
- Identify trends, patterns, and insights from data that inform strategy and decision-making for ongoing and future campaigns.
- Craft compelling data-driven stories from complex data sets in a clear, understandable way to influence key stakeholders’ strategic decisions across marketing and business decisions.
Campaign Performance Optimization:
- Effectively use 3rd and 1st party tools to monitor digital and social media campaigns/content.
- Provide data-driven recommendations for improving targeting, messaging, posting cadence, and overall social content and campaign effectiveness.
- Conduct A/B testing and multivariate testing to evaluate and optimize campaign elements.
- Collaborate with cross-functional teams and agency partners to implement data-driven solutions that support business goals.
Client Reporting & Communication:
- Prepare and present detailed reports and insights to clients, demonstrating the value of campaigns and recommending data-driven strategies.
- Translate complex data into clear, actionable insights for clients and internal teams.
- Participate in client meetings to discuss performance metrics, methodology and insights.
Strategy:
- Develop, implement and manage social media strategies for clients across platforms such as Instagram, Facebook, TikTok, Pinterest, and YouTube.
- Collaborate with the creative and social team on ideation for social content
- Develop Social playbooks based on data, insights and platform best practices
- Stay up to date with the latest social media best practices, tools and trends to help keep yourself and internal teams abreast of the latest platform innovations and opportunities worth presenting to the client
Requirements:
- Bachelor’s degree in Marketing, Data Science, Statistics, or a related field.
- At least 3 to 5 years of experience within digital or social media advertising.
- Experience and interest in fashion, luxury, beauty and/or liquor/spirits categories, a plus
- Expert in best practices for social marketing and proactively keeps up with trends and important changes.
- Proficiency in data analysis tools such as Google Analytics, Excel, RivalIQ, Sprinklr, Talkwalker, and data visualization tools like Tableau or Power BI.
- Strong understanding of social media analytics platforms (e.g., Facebook Insights, TikTok Analytics, LinkedIn Analytics).
- Experience with A/B testing and statistical analysis methodologies.
- Strong analytical thinking and attention to detail to be able to scrub data sets and provide quality reporting.
- Ability to interpret and translate data into actionable insights and strategies.
- Problem-solving mindset with the ability to work in a fast-paced, dynamic environment.
- Excellent verbal and written communication skills, with the ability to explain complex data concepts to non-technical audiences.
- Strong interpersonal skills and the ability to work effectively with cross-functional teams and clients.
- Experience presenting to and interacting with clients in a professional setting.
- Able to work across a number of projects, appropriately prioritizing and balancing workload to meet deadlines
This is a 100% remote position with typical business hours from 9:30AM to 6PM EST, preferably within the New York area.
Apply Now
Send your resume to jodi@trurecruitment.com.